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上海交通大学学报(自然版)
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双重销售渠道的供应链中的信息共享价值
邹细兵,王丽亚
(上海交通大学 机械与动力工程学院,上海 200240)
The Value of Information Sharing in a Dualchannel Supply Chain
ZOU Xi-bing,WANG Li-ya
(School of Mechanical Engineering, Shanghai Jiaotong University, Shanghai 200240, China)
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摘要 为了研究供应链中的信息共享价值,考虑了一个由制造商和零售商所构成的双重销售渠道的供应链模型,零售商持有关于其自身附加价值的私人成本信息.将该供应链模拟为一个Stackelberg博弈,研究了成本信息共享对供应链上的节点企业均衡策略和均衡收益的影响,并定量地计算了企业因信息共享而引起的均衡收益的变化,得出了信息共享在节点企业处的价值.结果表明,信息共享在制造商处所产生的价值总为正数,而在零售商处所产生的价值并不是总为正数.
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AbstractIn order to study the value of information sharing, this paper considers a dualchannel supply chain that consists of one manufacturer and one retailer. The retailer holds his private information about his own valueadded cost in this supply chain system. The supply chain is modeled as a Stackelberg game. The impact of information sharing on the manufacturer and retailer’s equilibrium strategies and profits were analyzed and the value of information sharing to both the manufacturer and the retailer was investigated. It is found that the value of information sharing on the manufacturer is always positive, but this is not right for the retailer.
收稿日期: 2007-11-26      出版日期: 2008-11-28
ZTFLH:  F 274  
通讯作者: 王丽亚   
引用本文:   
邹细兵,王丽亚. 双重销售渠道的供应链中的信息共享价值[J]. 上海交通大学学报(自然版), .
ZOU Xi-bing,WANG Li-ya. The Value of Information Sharing in a Dualchannel Supply Chain. J. Shanghai Jiaotong Univ.(Sci.) , 2008, 42(11): 1839-1841.
链接本文:  
http://www.qk.sjtu.edu.cn/jsjtunc/CN/      或      http://www.qk.sjtu.edu.cn/jsjtunc/CN/Y2008/V42/I11/1839
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