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| Study on Financing Supply Chain Coordination Based on Strategic Customer
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| ZHOU Jian-Heng-1, GAO Jie-2, GUAN Xian-Jun-3 |
| (1.Glorious Sun School of Business & Management, Donghua University, Shanghai 200051, China；2.SILC， Shanghai University, Shanghai 201800, China； 3.School of Economics and Management, Tongji University, Shanghai 200092, China) |
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Abstract By introducing the strategic customer’s behavior into the financing supply chain, this paper studied its impact on the financial and operation decisions. In a financing supply chain where customers anticipate future sales and choose purchase timing to maximize their expected surplus, based on the customers’ rational behavior, the bank and supplier make their decision on financial ratio and produce quantity. This paper extends the base model by taking the 3PL and retailer into account. Based on the analysis，we find that with the screening of 3PL and the decentralized supply chain of retailer, we can achieve more optimal performance than centralized supply chain. The supplier and retailer are both better off.
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Received: 12 March 2012
Published: 28 March 2013
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