当代外语研究

当代外语研究 ›› 2026, Vol. 26 ›› Issue (2): 78-88.doi: 10.3969/j.issn.1674-8921.2026.02.006

• 真善美方法论 • 上一篇    下一篇

从“信”到“真”:景区语言景观知识翻译的中和路径

殷鸯(), 张生祥()   

  1. 浙江越秀外国语学院, 绍兴, 312000
    苏州科技大学, 苏州, 215009
  • 出版日期:2026-04-28 发布日期:2026-05-22
  • 作者简介:殷鸯,浙江越秀外国语学院英语学院副教授。主要研究方向为翻译传播研究、英语教学研究。电子邮箱:20042016@zyufl.edu.cn;
    张生祥,博士,苏州科技大学外国语学院教授。主要研究方向为翻译传播研究、中央文献外译。电子邮箱:zhanglarry@126.com。
  • 基金资助:
    *国家社科基金中华学术外译项目“城市基层政府社会治理的体制机制的现代转型”(编号21WGLB002);苏州科技大学人才引进项目“中央文献的对外传播研究:以《习近平谈治国理政》为例”(编号331911501)

From “Faithfulness” to “Truth”: The Harmoniously Balanced Approach to Knowledge Translation in Scenic Linguistic Landscapes

YIN Yang(), ZHANG Shengxiang()   

  • Online:2026-04-28 Published:2026-05-22

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摘要：

景区语言景观翻译面临的根本困境是如何在“让游客看得懂”和“让文化不失真”之间保持平衡。本文以知识翻译学的“中和翻译观”为框架,提出“概念重构—语境再设—行文共建”三位一体的翻译策略。通过案例分析表明:“概念重构”通过对知识元的识别与重组,呈现知识之真;“语境再设”通过三重互文性策略,开辟通往真知的路径;“行文共建”通过多元主体协同,实现知识的美学转化。三者共同构成一个“目标—方法—效果”的闭环结构,使地方性知识在保持本真性的前提下完成世界化旅程。本文不仅通过实践检验丰富了“中和翻译观”的理论内涵,还为景区语言景观知识转化提供可行路径。

关键词: 景区语言景观, 知识翻译学, 中和翻译观, 翻译策略

Abstract:

The fundamental dilemma in translating scenic linguistic landscapes lies in striking a balance between “making it intelligible to tourists” and “preserving cultural authenticity.” Grounded in a harmoniously balanced mode of translation within the framework of Transknowletology, this paper proposes a tripartite translation strategy “Re-conceptualizing—Re-contextualizing—Co-constructing”. Through case studies, the findings reveal that Re-conceptualizing presents the truth of knowledge by identifying and reorganizing knowledge units; Re-contextualizing opens a pathway to true understanding through a triple intertextuality strategy; Co-constructing achieves the aesthetic transformation of knowledge through multi-agent collaboration. Together, three dimensions form an integrated closed-loop structure of “objective—method—effect”, enabling local knowledge to complete its journey toward globalization while preserving its authenticity. This study not only enriches the theoretical connotations of a harmoniously balanced mode of translation through empirical validation, but also provides a viable pathway for the knowledge transformation of scenic linguistic landscapes.

Key words: scenic linguistic landscapes, Transknowletology, a harmoniously balanced mode of translation, translation strategies

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