数智时代,大语言模型为中华优秀传统文化在高校中的多模态传播开辟新路径。以殷商文化为例,在教学中大语言模型能够整合多种感官,将殷商文化以文字、图像、音频、视频等多模态形式呈现给学生,拓展了其传播场域,激发受众强烈的情感共鸣,深化对殷商文化内涵的理解。而在课堂教学中,多模态传播模式也面临着一系列挑战,技术应用的适配性、内容创作的精准性、传播渠道的协同性以及跨文化传播中的理解差异等。基于此,本文提出通过整合优质资源,创新传播策略,借助多元技术赋能,构建完善的跨文化传播体系等课堂教学实践路径,全面提升殷商文化传播效能,为中华优秀传统文化传承发展注入强劲动力。

In the digital and intelligent era, large language models have opened up new paths for the multimodal dissemination of fine traditional Chinese culture in colleges and universities. Taking Yin-Shang culture as an example, in teaching, large language models can integrate multiple senses and present Yin-Shang culture to students in multimodal forms such as text, images, audio, and video. This expands its dissemination scope, stimulates strong emotional resonance among the audience, and deepens their understanding of the connotations of Yin-Shang culture. However, the multimodal dissemination model faces a series of challenges in classroom teaching, including the adaptability of technology application, the accuracy of content creation, the coordination of dissemination channels, and the understanding differences in cross-cultural dissemination. Based on this, this paper proposes classroom teaching practice paths such as integrating high-quality resources, innovating dissemination strategies, empowering with diverse technologies, and building a sound cross-cultural dissemination system, so as to comprehensively improve the dissemination efficiency of Yin-Shang culture and inject strong impetus into the inheritance and development of fine traditional Chinese culture.