景区语言景观翻译面临的根本困境是如何在“让游客看得懂”和“让文化不失真”之间保持平衡。本文以知识翻译学的“中和翻译观”为框架,提出“概念重构—语境再设—行文共建”三位一体的翻译策略。通过案例分析表明:“概念重构”通过对知识元的识别与重组,呈现知识之真;“语境再设”通过三重互文性策略,开辟通往真知的路径;“行文共建”通过多元主体协同,实现知识的美学转化。三者共同构成一个“目标—方法—效果”的闭环结构,使地方性知识在保持本真性的前提下完成世界化旅程。本文不仅通过实践检验丰富了“中和翻译观”的理论内涵,还为景区语言景观知识转化提供可行路径。

The fundamental dilemma in translating scenic linguistic landscapes lies in striking a balance between “making it intelligible to tourists” and “preserving cultural authenticity.” Grounded in a harmoniously balanced mode of translation within the framework of Transknowletology, this paper proposes a tripartite translation strategy “Re-conceptualizing—Re-contextualizing—Co-constructing”. Through case studies, the findings reveal that Re-conceptualizing presents the truth of knowledge by identifying and reorganizing knowledge units; Re-contextualizing opens a pathway to true understanding through a triple intertextuality strategy; Co-constructing achieves the aesthetic transformation of knowledge through multi-agent collaboration. Together, three dimensions form an integrated closed-loop structure of “objective—method—effect”, enabling local knowledge to complete its journey toward globalization while preserving its authenticity. This study not only enriches the theoretical connotations of a harmoniously balanced mode of translation through empirical validation, but also provides a viable pathway for the knowledge transformation of scenic linguistic landscapes.