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| Analysis of Operation Decision in Supply Chain Based on Asymmetrical Quality Risk |
| ZHOU Chao-Yun, LU Zhi-Qiang |
| (School of Mechanical Engineering, State Key Laboratory of Mechanical System and Vibration,Shanghai Jiaotong University, Shanghai 200240, China) |
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Abstract To analyze the supply chain operation strategy with product quality risk and transport service quality risk under the condition of information asymmetry, the supply chain operation decision model for a twostage supply chain consisting of a supplier and a manufacturer was developed. This paper assumes the environment that the manufacturer dominates the supply chain. Considering the influence of the market, the paper uses threestage dynamic game theory to study how the members of the supply chain constitute reasonable strategies to make sure that they can gain maximum profits themselves while facing the asymmetrical quality risk. Furthermore, this paper also illustrates the fluctuation of one member along with the changing of manufacturer’s strategy.
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Received: 17 September 2010
Published: 31 December 2011
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