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| Cooperative Game Based Mechanisms Design in Carrier Alliance |
| WANG Wen-Jie-a, CHEN Feng-a, b , JIANG Zhi-Bin-a, b |
| (a. Shanghai SinoUS Global Institute; b. Department of Industrial Engineering and Logistics Engineering, Shanghai Jiaotong University, Shanghai 200240, China) |
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Abstract After carriers forming an alliance, because each carrier operates according to its own profits, the benefit of each member is usually not in line with the whole alliance’s, which leads to the instability of alliance. Carriers have two choices when facing emerging customer needs: refuse or accept. Combined the constraints, and based on the establishment of shipping logistics network operated by a carrier alliance, cooperative game theory and mathematical programming method are utilized to establish the cooperative model of carrier alliance. And effective allocation mechanism is designed to provide side payment to each member. The decision process of alliance and individual member is modeled respectively, and inverse optimization technique is utilized to make the optimal decision of individual member accord with the whole alliance’s. In this way, the sustainability of alliance and collaboration is realized.
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Received: 03 December 2010
Published: 31 December 2011
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