“互联网+”时代背景下,新媒体叙事人在话语的使用方面具有一些特点,其中之一体现在其语用身份的构建上。通过对2017年6月至8月新浪微博上国内知名媒体针对“中印边界争端”事件所发博文的定性分析与定量统计,我们发现,新媒体叙事人在叙事过程中建构了多种语用身份,包括故事讲述者、观点评论者、舆论导向者和信息传递者。这些语用身份的建构具有多样性、动态性和策略性等特点。新媒体叙事人建构多种语用身份是为了顺利实现交际目的、满足当前交际需要,从而顺应了新媒体叙事的机构性语境、我国当今的社会语境以及叙事受众的心理语境。
In an era of “Internet+”, new media narrators display some different discursive features, among which the construction of pragmatic identities is an eye-catching aspect. By taking a qualitative analysis and a quantitative study of the Sina microblog articles on the issue of “China-India border dispute” from June to August, 2017, it is found that in the narrative communication, new media narrators construct various pragmatic identities, namely as news-story tellers, comments makers, public opinion guides, and information deliverers. The pragmatic identities are diverse, and the construction of them is dynamic and strategic. In order to satisfy the communication needs and make the current communication successful, new media narrators construct different kinds of pragmatic identities to adapt to the institutional context of the new media narrative, the current social context and the mental context of the new media receivers.
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