当代外语研究

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2019 , Vol. 19 >Issue 03: 99 - 113

DOI: https://doi.org/10.3969/j.issn.1674-8921.2019.03.010

翻译研究

“一带一路”英文媒体中的中国企业形象——语料库辅助下的批评话语分析

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  • 宁波财经学院,宁波,315175
王琦,宁波财经学院副教授。主要研究方向为英语翻译与教学。电子邮箱:wangqilinda@163.com

网络出版日期: 2019-06-25

基金资助

*本文系教育部人文社会科学研究规划基金“‘一带一路’背景下中国企业的海外形象塑造与国际传播力提升研究”(编号18YJAZH091)的阶段性成果。

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Corporate Images of the Chinese Enterprises in the English-language Media along the Belt and Road Countries: Corpus-Assisted Critical Discourse Analysis

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Online published: 2019-06-25

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摘要

作为“一带一路”沿线国家与中国贸易的主力军,中国企业受到了当地媒体越来越多的关注,而媒体对企业形象又产生一定影响。通过对“一带一路”国家英语新闻自建语料库的调查,从搭配词和情态词角度,对媒体话语进行文本描述性分析,勾勒和描述中国企业产品、服务、公民和信誉形象,了解媒体对中国企业的态度。研究发现,中国企业产品创新实惠、广受好评,同时面临价格竞争等压力。企业服务具有多元化、本地化的特点,注重客户体验和满意度。企业主动承担社会责任,践行企业公民职责,但媒体报道不多,公众形象不够突出。媒体对企业的发展动态持客观和中立的态度,而对企业未来行为的预测不够大胆,对中国企业的认知或信心有待加强。

关键词： 企业形象; 语料库批评话语分析; “一带一路”英文媒体; 搭配; 态度

本文引用格式

王琦 . “一带一路”英文媒体中的中国企业形象——语料库辅助下的批评话语分析[J]. 当代外语研究, 2019 , 19(03) : 99 -113 . DOI: 10.3969/j.issn.1674-8921.2019.03.010

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