作为重要的大众宣传媒介,野生动物保护类标语对于警示和引导公众保护野生动物具有不可忽视的作用。文章采用生态话语分析视角,对176条汉语野生动物保护类标语的及物性过程进行分析,一方面揭示汉语野生动物保护类标语及物性过程特点;另一方面探究此类标语是如何运用及物性过程来体现其社会功能及其背后的生态意识和生态观念。研究表明,汉语野生动物保护类标语涉及六种及物性过程,其中物质过程使用频率最高,然后依次是关系过程、心理过程和存在过程,而行为过程和言语使用频率最低;及物性过程的使用体现了标语的导向、宣传和警示的社会功能,同时也向公众传递了生态整体主义的生态意识和生态观念。

As a significant mass medium, wild animal protection slogans play a crucial role in warning and guiding the public to protect wild animals. This paper analyzes the transitivity process in 176 Chinese-language wild animal protection slogans from the perspective of Ecological Discourse Analysis to reveal the characteristics of Chinese slogans of this kind and their transitivity process and to explore their social functions and underlying ecological consciousness through transitivity process. The results show that six transitivity processes are involved in these animal protection slogans, among which material process is used with the highest frequency, followed by relational process, psychological process and existential process, while behavioral process and verbal process are the least frequently used. The employment of transitivity processes achieves the slogans’ social functions of guidance, communication and warning, and meanwhile conveys to the public the consciousness of ecological holism.