流行新词“颜值”的诞生受到视觉文化广泛传播的影响,在崇尚视觉美学的信息时代,“颜值”一词的拟构应运而生,形成了一场先有价值内容后有语言表征的造词运动。体认语言学的视阈下,新词汇的产生是人作为主体对客观世界进行应时映射的结果,其核心原则表现为“现实—认知—语言”。语言的体认观强调人的身体体验在语言形成中的重要作用,这种体验互动中创设的模因复合体根植于语言的模槽和模标,批量生产出了“颜值”等一大批新词汇。尽管语言本身具有模糊性和多义性,但人脑的认知加工机制在不同的言说主体立场上,推动其语义在人的意识进场后从原来单指容貌向着多义性、象似性、含混性、包容性的方向延展。

The birth of the neologism “Face Score” was influenced by the wide spread of visual culture. In the times of advocating Visual Aesthetics, the expression “Face Score” was produced through a movement of creating words based on the frame of value applied before linguistic surface features. From the perspective of ECL, the birth of new words is the outcome of mapping the objective world by human beings as subjectivity, which magnify ECL’s core principle of “reality-cognition-language”. The linguistic idea of embodiment-cognition emphasizes the important role of embodiment in the process of language emerging. Those meme complexes appearing from the embodied reactions manufactured many new words such as “Face Score” based on the cavity and module affix of language. Though language has fuzziness and ambiguity from its birth, the system of cognitive processing in the brain reconstructs and extends a trend of fuzziness, ambiguity, iconicity and inclusiveness from its original meaning.