国家修辞本质上是一种建构修辞实践,与建构修辞理论中的核心视域紧密相关。科技传播领域的国家修辞能力建设是国家修辞的重要组成部分,它直接决定了中国科技的国际传播效能以及国家形象的建构。本文在建构修辞理论视野的观照下,分析科技传播中国家修辞能力建设关涉的三个方面:国家修辞意识、国家修辞目标以及国家修辞策略,并重点从建设科技与文化相融合的修辞生态的价值认同、挑战“西方中心主义”话语模式的对立认同以及打造具有中国特色的建设性新闻风范的风格认同三个方面讨论国家修辞策略实施的途径。在当今全球科技竞争的态势下,科技传播领域国家修辞能力的理论与实践研究将得到进一步的重视。

National rhetoric is essentially a practice of constitutive rhetoric and is closely related to its core assumptions and areas of study. The construction of national rhetorical competence in the field of science and technology communication is an important part of national rhetoric, which directly determines the international communication effect of China’s science and technology development and the construction of national image. Starting from the perspective of constitutive rhetoric theory, this article analyzes three aspects related to the construction of national rhetorical competence in science and technology communication, including national rhetoric awareness, goals and strategies, and focuses on discussing the ways to implement national rhetorical strategies from three aspects: the value identification strategy of constructing a rhetorical ecology integrating science and technology and culture, the opposition identification strategy of challenging the “Western-centrism” discourse pattern, and the style identification strategy of creating a constructive journalism style with Chinese characteristics. In the current situation of global science and technology competition, the theoretical and practical research on national rhetorical competence in the field of science and technology communication will be further emphasized.