本文从社会语言学变异研究的视角,基于语料库做了详尽的统计分析,考察了淘宝网各类商家群体的寒暄语特征及影响因素。研究发现:不同类型店家群体所使用的寒暄语差异显著;店铺的经营状况和店龄会影响店家的寒暄语使用;网络商家对经济效益的追求会促使其有意识地多使用礼貌语言。本研究对建构和谐双赢的网络购物交流环境具有积极导向作用。
From the perspective of the sociolinguistic variationist study, this paper explores the variation features of different Taobao sellers’ phatic greetings and the factors that influence their usage of phatic greetings. This is a corpus-based research with a thorough statistical analysis. The findings derived from this study demonstrate that the sellers’ phatic greetings from different types of web shops are significantly different. What is more, the TaoBao shops’ running conditions and age may influence the sellers’ use of phatic greetings. In order to pursue economic benefits, the sellers may increase the use of polite language on purpose. The present study’s significance lies in its contribution to the promotion and construction of a more harmonious and win-win online shopping environment.
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