在线购物会话中的寒暄语变异研究

doi:10.3969/j.issn.1674-8921.2015.07.005

当代外语研究 ›› 2015, Vol. 15 ›› Issue (07): 17-22.doi: 10.3969/j.issn.1674-8921.2015.07.005

在线购物会话中的寒暄语变异研究

李慧, 李泉灏, 乔权帝

国防科技大学,长沙,410073

出版日期:2015-07-28 发布日期:2020-07-25
作者简介:李慧,国防科技大学人文与社科学院副教授、博士。主要研究方向为应用语言学、社会语言学、二语习得与外语教学研究。电子邮件:lihuilhlh@163.com。李泉灏,国防科技大学人文与社科学院2012级学员。主要研究方向为应用语言学。乔权帝,国防科技大学人文与社科学院2012级学员。主要研究方向为应用语言学。

Variation Study on Sellers’ Phatic Greetings in On-line Shopping Conversations

LI Hui, LI Quanhao, QIAO Quandi

Online:2015-07-28 Published:2020-07-25

摘要/Abstract

摘要： 本文从社会语言学变异研究的视角,基于语料库做了详尽的统计分析,考察了淘宝网各类商家群体的寒暄语特征及影响因素。研究发现:不同类型店家群体所使用的寒暄语差异显著;店铺的经营状况和店龄会影响店家的寒暄语使用;网络商家对经济效益的追求会促使其有意识地多使用礼貌语言。本研究对建构和谐双赢的网络购物交流环境具有积极导向作用。

关键词: 在线购物会话, 会话分析, 寒暄语, 语言变异

Abstract: From the perspective of the sociolinguistic variationist study, this paper explores the variation features of different Taobao sellers’ phatic greetings and the factors that influence their usage of phatic greetings. This is a corpus-based research with a thorough statistical analysis. The findings derived from this study demonstrate that the sellers’ phatic greetings from different types of web shops are significantly different. What is more, the TaoBao shops’ running conditions and age may influence the sellers’ use of phatic greetings. In order to pursue economic benefits, the sellers may increase the use of polite language on purpose. The present study’s significance lies in its contribution to the promotion and construction of a more harmonious and win-win online shopping environment.

中图分类号:

H0-06

李慧, 李泉灏, 乔权帝. 在线购物会话中的寒暄语变异研究[J]. 当代外语研究, 2015, 15(07): 17-22.

LI Hui, LI Quanhao, QIAO Quandi. Variation Study on Sellers’ Phatic Greetings in On-line Shopping Conversations[J]. Contemporary Foreign Languages Studies, 2015, 15(07): 17-22.

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在线购物会话中的寒暄语变异研究

Variation Study on Sellers’ Phatic Greetings in On-line Shopping Conversations

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