Abstract:

In recent years, Chinese online literature and its IP adapted films, animation and game works have attracted the attention and pursuit of the general public overseas. In fact, to a large extent, it subverts the authoritative discourse of Hollywood blockbusters, British TV series, American TV series, Korean TV series and Japanese animation, and constructs a unique Chinese discourse mode. However, in order to enhance and expand the communication power and influence of Chinese online literature abroad, its discourse modes should be more international, industrialized and diversified, and its narrative modes should be further optimized. Specifically, its future international communication needs to make breakthroughs in creation, adaptation and translation, contact communication of media convergence, development and construction of interactive communication platform, investigation and analysis of audience psychological mechanism, and construction and coordination of market mechanism.