Historical socio-pragmatic scholars emphasize the following relation between discourse, interlocutors’ identities and historical socio-context: interlocutors’ identities are constructed discursively, and both identity construction and discursive strategies are constrained by historical socio-context and changes with the contextual development. Based on such a view, the present study attempts to conduct a diachronic analysis of advertisers’ identity construction from the 1980s to the 2000s, focusing on the diachronic changes of identity types and discursive strategies. Besides, the paper illustrates the context sensitivity of identity construction through the analysis of the influence of social cultures and values on identity construction.
WANG Xueyu
. Diachronic Changes of Discourse and Identity Construction: A Historical Sociopragmatic Perspective[J]. Contemporary Foreign Languages Studies, 2015
, 15(09)
: 39
-43
.
DOI: 10.3969/j.issn.1674-8921.2015.09.007
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