National image is an integral part of national soft power. The attention, attitude and actions that citizens take for their national image reveal the intensity of their national consciousness. The Communist Party of China (CPC), under the leadership of Xi Jinping, has been attaching great importance to the shaping and projection of China’s image as a big country of long civilization, eastern culture, international responsibility and socialism, presenting a true, multi-dimensional, and panoramic view of China and a China that is credible, appealing, and respectable. The English version of the Report to the 20th National Congress of the CPC was the collaborate accomplishment of the national translation team with native speakers of English and has been highly successful on the whole in projecting a positive image for the CPC and for China. However, for better cross-cultural communication, a few words used in the report can be further discussed, such as the third person plural pronoun, words of priorities and a proper noun in particular.