Quale-sense is a kind of subjective feeling that the discourse subject generates towards the language object. Based on the principle of “reality-cognition-language”, this paper explores the embodied-cognitive generation path of quale-sense in the psychological dimension and the discourse representation of that in the linguistic dimension. The findings are as follows: (1)The generation process of quale-sense is the embodied-cognitive construction process that the discourse subject exerted on the language object. The object echoes the materialism reflected by the connotation of “Ti (embodiment)”, and the subject responds to the humanistic view of “Ren (cognition)” in the embodied-cognitive view.(2)The discourse representation of quale-sense conforms to the embodied-cognitive (Ti-Ren) principle, that is, the interactive experience and cognitive processing in the external world are the premise of discourse construction. Combined with Paivio’s “dual coding” representation system, the subject cognitive system involves two systems of image and semiotic representation. As the image representation, quale-sense corresponds to the semiotic representation respectively, so the discourse representation of quale-sense can be triggered.