Contemporary Foreign Languages Studies ›› 2015, Vol. 15 ›› Issue (12): 14-18.doi: 10.3969/j.issn.1674-8921.2015.12.004

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An Overview of Linguistic Landscape Study in China and the Prospect

ZHANG Baicheng   

  • Published:2020-07-25

Abstract: Linguistic landscape study in China dates back to 1980s. In the past forty years, Chinese scholarsv have achieved remarkable progress in this domain, and the numerous studies mainly cover three themes: (1) Linguistic landscape translation and the norms; (2) Features of domain-specific linguistic landscapes; (3) Theory and methodology in linguistic landscape study. The studies investigate many types of linguistic landscapes including public signs/labels, publicizing language, slogans, street/road/store/institutional names, and couplets. The limitations of the studies lie in the four aspects: emphasizing description but ignoring interpretation, inadequacy of theoretical and methodological explorations, and not paying enough attention to multimodal signs per se. Future study can be furthered through focusing on five aspects, including shifting the research focus, exploring the theoretical and methodological issues and so on.

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