Analyzing the Linguistic Landscape in Ethnic Minority Areas from the Perspective of Sociolinguistics of Globalization:A Case in Daozhen Gelao and Miao Minority County

doi:10.3969/j.issn.1674-8921.2024.01.05

Abstract

Abstract:

Taking the linguistic landscape on Yinzhen Avenue in Daozhen Gelao and Miao Autonomous County of Guizhou province as a sample, this paper discusses the linguistic landscape in the urban center of ethnic minority areas with a focus on English use within the framework of the three core concepts of mobility, standardization and localization from the perspective of sociolinguistics of globalization. Through the statistical analysis of the language distribution proportions on the 240 collected linguistic signs, it is found that English is the second language after Chinese and has higher visibility and mobility than minority languages. Findings also show the low degree of standardization as well as the large proportion and high degree of localization in English use, which reflects the role of English in the linguistic landscape in presenting Chinese native culture and manifesting the Chinese people's cultural confidence and national identity, and discloses the low education level and the endangerment of ethnic minority languages. Such results have certain practical significance for knowing the language ecology in ethnic minority areas, and promoting the revision and implementation of national language planning and language policies.

Key words: ethnic minority areas, linguistic landscape, mobility, standardization, localization

CLC Number:

H0-0

WANG Huoyan, TONG Xiuwen. Analyzing the Linguistic Landscape in Ethnic Minority Areas from the Perspective of Sociolinguistics of Globalization:A Case in Daozhen Gelao and Miao Minority County[J]. Contemporary Foreign Languages Studies, 2024, 24(1): 69-80.

Figures/Tables 3

References 32

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标牌上的语言	官方标牌	私人标牌	总计
汉语	37(77.1%)	121(63%)	158(65.8%)
汉语+英语	11(22.9%)	65(33.9%)	76(31.7%)
英语	/	6(3.1%)	6(2.5%)
总计	48(100%)	192(100%)	240(100%)

错误类型	次数	举例
拼写错误	3	Civlian Dao (布衣道)
用词错误	2	Qinfei Taekwondo Museum (勤飞跆拳道总馆)
语法错误	2	Daozhen Autonomous County People's Hospital (道真自治县人民医院)
其他	6	ENJOY YOUR LIFE PLAZA (悦冠生活广场)
总计	13	/

本土化程度	标牌数量	途径	标牌数量	举例
完全异化	24	音译	13	Haier (海尔); SaSa (莎莎);LAOYECHE (老爷车); HUAWEI (华为)
完全异化	24	创造	11	GOME (国美); Gyizu (贵一族); WALLACE (华莱士); LENOVO (联想); SACON (帅康)
部分异化	12	直译	3	China Mobile(中国移动); LOVE ESTEEM (爱黛)
		合成	6	SHELAND (伊人岛); PEACEBIRD (太平鸟); SpiderKing (蜘蛛王); K-BOXING (劲霸) ;
		回译	3	I love (爱拉屋); SHE'S YEAST (奢思雅)