Transitivity Process of Chinese-language Wild Animal Protection Slogans: From the Perspective of Ecological Discourse Analysis

doi:10.3969/j.issn.1674-8921.2022.01.009

Abstract

Abstract:

As a significant mass medium, wild animal protection slogans play a crucial role in warning and guiding the public to protect wild animals. This paper analyzes the transitivity process in 176 Chinese-language wild animal protection slogans from the perspective of Ecological Discourse Analysis to reveal the characteristics of Chinese slogans of this kind and their transitivity process and to explore their social functions and underlying ecological consciousness through transitivity process. The results show that six transitivity processes are involved in these animal protection slogans, among which material process is used with the highest frequency, followed by relational process, psychological process and existential process, while behavioral process and verbal process are the least frequently used. The employment of transitivity processes achieves the slogans’ social functions of guidance, communication and warning, and meanwhile conveys to the public the consciousness of ecological holism.

Key words: transitivity process, Chinese-language wild animal protection slogans, ecological discourse analysis

CLC Number:

KUANG Fangtao, GUO Can, ZOU Xiujie. Transitivity Process of Chinese-language Wild Animal Protection Slogans: From the Perspective of Ecological Discourse Analysis[J]. Contemporary Foreign Languages Studies, 2022, 22(1): 111-121.

Figures/Tables 1

References 35

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过程类型	数量	百分比
物质过程	294	59.63%
关系过程	95	19.27%
心理过程	79	16.02%
存在过程	21	4.26%
行为过程	2	0.41%
言语过程	2	0.41%
总计	493	100%