Abstract:

The birth of the neologism “Face Score” was influenced by the wide spread of visual culture. In the times of advocating Visual Aesthetics, the expression “Face Score” was produced through a movement of creating words based on the frame of value applied before linguistic surface features. From the perspective of ECL, the birth of new words is the outcome of mapping the objective world by human beings as subjectivity, which magnify ECL’s core principle of “reality-cognition-language”. The linguistic idea of embodiment-cognition emphasizes the important role of embodiment in the process of language emerging. Those meme complexes appearing from the embodied reactions manufactured many new words such as “Face Score” based on the cavity and module affix of language. Though language has fuzziness and ambiguity from its birth, the system of cognitive processing in the brain reconstructs and extends a trend of fuzziness, ambiguity, iconicity and inclusiveness from its original meaning.

Key words: face score, embodiment, language meme, cognitive processing