International Language Service for Time-Honored Brands: A Knowledge Service Perspective

doi:10.3969/j.issn.1674-8921.2024.04.012

Abstract

Abstract:

International language service for time-honored brands is a knowledge ecosystem where dialogues between locality and globality, and tradition and modernity take place. The current study explores the knowledge processing, discourse reconstruction, value creation and knowledge transfer in the ecosystem within the theoretical framework of transknowletology, esp. the principles of real meanings, full preparations and target text aesthetic conceptions, highlighting the double-directional knowledge transfer and the subjectivity of the service team. The study recognizes that the international language service is in nature an innovative knowledge service across national and cultural boundaries that may function as a form of knowledge making, value creation, cultural communication and business consultation.

Key words: international language service, transknowletology, knowledge ecosystem, knowledge service, time-honored brands

CLC Number:

H315.9

ZHAO Hong, XU Lusheng. International Language Service for Time-Honored Brands: A Knowledge Service Perspective[J]. Contemporary Foreign Languages Studies, 2024, 24(4): 130-144.

Figures/Tables 6

References 27

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	1852年草创 XXX创始人名唤“邵六百头”,是来自宁波的渔民,到上海后便在虹口一带摆摊制作家乡糟醉食品和南北特产,苦心经营数年发迹。
	19世纪60年代“邵万兴” 邵六百头经营有方,在吴淞路的热闹地段盘下店铺,开设“邵万兴”字号经营宁波特产。
	1870年南京路彼时南京路开始兴旺起来。邵六百头抓住商机,将店铺迁往南京路,易名为“XXX”。为扩大经营,在店内另辟糟醉加工工场,店内商品也日益丰富。
	1852 Small beginning A fisherman named Shao from Ningbo set up a stall in Hongkou, Shanghai, selling rice wine pickled food and specialty products of Ningbo style as well as other dried food products from across the nation.
	1860s Further step After years of hard work, Shao’s stall became Shao Wan Xing Grocery on Wusong Road, a thriving area near the port.
	1870 Nanjing Road shop Nanjing Road, the first high street in Shanghai and later the “No.1 Shopping Street of China”, started to attract businesses and people. Shao saw this as an opportunity, moved his shop to where the current flagship store is, and renamed it XXX, which literally translates to ‘Shao’s business lasting forever’. The shop also expanded by opening a new pickle workshop. During this period the products successfully evolved and diversified to better cater to the local appetite.^③